The show simultaneously embraces capitalism and activism at once. Queens are both encouraged to build their own brands, while also engaging with the ostracism and trauma they have faced from their families and wider society. A tragicomedy ensues, in which persecuted queer men are made to pull themselves up by their bootstraps and get on with whatever bizarre task to promote their brand is in front of them.
Cohen favours indiscreet European luxury: Hermès ‘H’ belts, Italian tailoring, open-necked shirts. He wears clothes like sportscars wear their badges. In court he appears in suits, but prefers soft jackets with loud patterns, worn with loafers and jeans. In corporate law and finance, clothes are expected to reassure clients; you should present a successful business, but not flaunt your bonus. In Cohen’s line of work, lawyers talk, and dress, more like prize fighters.