Keywords on Dress: Glamour
The word ‘glamour’ at its origins, is derived from the English word ‘grammar’. The Scottish adapted the term to ‘gram(m)arye’ around 1720 from the its English/Greek (letter of the alphabet) origins and took it to mean ‘magic, or beauty and charm’. A meaning that has developed considerably to become something with a strong affiliation with fashion and leisure in image culture.