In January 2013, Houzz announced the launch of its Pro+ platform for professionals in a select number of metro areas in the U. S. While listings for professionals are free, the optional “Pro+ program gives professionals additional visibility in their local area and allows them to highlight their work to attract new customers for an annual subscription. ” In March 2013, Houzz announced that it had expanded the service from 12 markets in the U. S. to 425 new markets in the U. S. and Canada and launched new Pro+ Dashboard analytics tools. The metrics dashboard gives professionals “additional insight into how their photos are doing on the site and includes real-time data about the total number of photo impressions, the number of clicks on them, click-through rates and add rates (how many people saved a photo to their Houzz ‘ideabooks’). ” In July 2015, Houzz announced the rollout of Houzz Pro+ to its first market outside of North America in the UK. By June 2018, the service was available in 12 of 14 countries where Houzz has launched localized platforms outside the U. S.

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