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Shortly after assuming control of the paper, Ochs coined the paper's slogan, "All The News That's Fit To Print". The slogan has appeared in the paper since September 1896, and has been printed in a box in the upper left hand corner of the front page since early 1897. The slogan was a jab at competing papers, such as Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal, which were known for a lurid, sensationalist and often inaccurate reporting of facts and opinions, described by the end of the century as "yellow journalism". Under Ochs' guidance, aided by Carr Van Anda, The New York Times achieved international scope, circulation, and reputation; Sunday circulation went from under 9,000 in 1896 to 780,000 in 1934. In 1904, during the Russo-Japanese War, The New York Times, along with The Times, received the first on-the-spot wireless telegraph transmission from a naval battle: a report of the destruction of the Russian Navy's Baltic Fleet, at the Battle of Port Arthur, from the press-boat Haimun. In 1910, the first air delivery of The New York Times to Philadelphia began. In 1919, The New York Times' first trans-Atlantic delivery to London occurred by dirigible balloon. In 1920, during the 1920 Republican National Convention, a "4 A. M. Airplane Edition" was sent to Chicago by plane, so it could be in the hands of convention delegates by evening.

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