Nooka watches are not custom made. However, to create collectable timepieces, Nooka has teamed up with a variety of companies and artist including W Hotels, Nickelodeon, Hennessy Black, MTV, KidRobot, John Fluevog and Sanrio's Hello Kitty. The most recent collaboration with designer Karim Rashid resulted in Nooka's first circular design, the Yogurt. In 2010 Nooka and Silicone Zone teamed-up to create an eco-friendly watch packaging, the "siliconezone nooka gem box", inspired by the Nooka gem-shaped logo. Made out of food-grade silicone, the package is microwavable/dishwasher safe and can be used for cooking or as a container. In 2012 Nooka teamed up with Synth Records to launch Noozik, a music compilation of 13 original tracks from exciting up-and-coming artists. Additionally, during 2012 Nooka, in collaboration with graniph, partnered with ten artist to create custom NOOKANOOKA figures which debuted at the graniph Harajuku gallery for the NOOKANOOKAx10 Exhibition. Also in 2012, they launched a footwear collection with Fila which debuted exclusively for the Chinese market.
Nooka is an American company that designs, licenses, and produces lifestyle products primarily focused on the intersection of design and technology. The company was founded by designer Matthew Waldman in December 2005. Based in New York City , it also has a foreign corporate office in Tokyo and sales offices throughout Europe, Asia, Oceania and the Americas. [ citation needed ]