In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt and the T-shirt became a medium for wearable art, commercial advertising, souvenir messages, and protest art messages. Psychedelic art poster designer Warren Dayton pioneered several political, protest, and pop-culture art printed large and in color on T-shirts featuring images of Cesar Chavez, political cartoons, and other cultural icons in an article in the Los Angeles Times magazine in late 1969 (ironically, the clothing company quickly cancelled the experimental line, fearing there would not be a market). In the late 1960s, Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture. Additionally, one of the most popular symbols to emerge from the political turmoil of the 1960s were T-shirts bearing the face of Marxist revolutionary Che Guevara.
Get advance notice of sales, new products
and gift recommendations.
I am at least 13 years of age